Community | Buzzworthy That’s … Different Odd and unusual items grab attention, so some brands lean on the scandalous and the outlandish to sell everyday products. Read on to find out how fortune favors the bold – and the strange. by Kristina Valdez 1 A Dog Walker’s Dream Comes True With Tito’s Pet-Themed Merch Dog walks and vodka shots? Tito’s Vodka wants customers to leash up and pour up, when legal. In April, Tito’s Vodka For Dog People, the company’s program for bettering pet lives, partnered with the nonprofit BISSELL Pet Foundation to launch a seven-piece collection. For easy sipping, Tito’s created the “walk pack,” which is a belt bag with custom pockets to hold mini Tito’s bottles and a branded YETI tumbler so it’s easy to enjoy a “walktail” on a stroll with a loved one, whether human or canine. Other merch items include a collapsible bowl, branded caps and a “sniff in style” bandana. All proceeds will be donated to BISSELL Pet Foundation to help pets find forever homes. Image Source: Tito’s Vodka 3 A Mom Goes Viral For Buying ‘Misprint’ Pens For Her Server Daughter When you’re a server at a restaurant, you’re probably going to lose a pen or two, so it’s best not to use a favorite pen lest you want to see a customer walk off with it. TikToker @valgal2020, aka Valarie, shared in a video that her daughter was starting a new job as a server and asked for “click pens.” As of late April, that video had been viewed nearly 2 million times. Valarie also went to Amazon and ordered 100 “misprint” pens with obvious mistakes like a “way to go” pen with the thumbs up going the wrong way. The idea of buying pens “you don’t care if people steal,” as Valarie put it, resonated with TikTokers in other industries like health care, proving that even with promo with “mistakes” can still be valuable. 2 Subaru Upcycles Leftover Airbags Into Reusable Shopping Bags Leftover fabric from airbag production gets a second life at Subaru. The car manufacturer partnered with Toyoda Gosei to create the “Subaru x Re-S Upcycled Marche Bag.” Manufactured in Japan, the unusual material makes a durable and sustainable bag that is heat and water resistant. The large opening can fit a full-size towel, but the bag also can be folded to fit in a pocket, and a patch of reflective material between the stripes makes it safer for users to go out at night. The bag is complete with the Subaru emblem on the tag. The eco-friendly “Marché bag” can be bought on the official Subaru online shop for $20. Image source: Subaru 72 • JUNE 2023 • PPAI
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