Must Read | Festivals For The Win Many cultural heritage events are festivals. Last year, the festival industry as a whole generated an estimated $3 billion in ticket sales. This doesn’t account for extras like food, drink and merchandise sales. Attending festivals like cultural heritage events can make people feel more connected to humanity and more willing to help strangers afterward. A Yale study found that 63% of festivalgoers say the event was a “transformative experience” that left them feeling more socially connected with all people. Brands can get in on the connection with promotional products like T-shirts, bags, flags and other fun festival giveaways. Prepare For Advocacy Days Want to reach an audience who’s passionate about preserving cultural artifacts and other cultural heritage objects? Connect with organizations like the American Alliance of Museums and the National Humanities Alliance for advocacy days, which, according to the American Institute for Conservation, usually occur in February and March. Promotional items can be helpful tools at lectures and other events. Use Promo To Create An Experience Many heritage sites host events like parades, marathons or formal dances to attract people who may not otherwise visit. For example, the annual Great Wall Marathon in China draws people from all over the world not only to compete but also to experience Chinese culture. Promos can both add to the event and tell an important story about the culture. eatcute / Shutterstock.com PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Design allows for quick & glueless assembly •Made from renewable resources •Perfect for dinner functions, receptions, & restaurants •Digitally die cut; no additional fee •Digitally Printed with 4-Color Process •Made from 12pt cardstock material 25 piece minimums! TABLE TENTS 54 • JUNE 2023 • PPAI
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