4 From PPAI Go Ahead, Make Mistakes 8 Feedback Essentials 11 Creative Calendar 12 Use Case Ruff Life 16 In Style Style With Substance 22 Good Taste Gridiron Good Times Voices 28 Your Business Keep It Simple 32 Solutions What Would You Do? 34 Responsibility Closing the Loop 38 Innovation User Experience Tips For The Inexperienced Must Read 46 Feature Introducing PPAI 100 52 Promotional Products Work Celebrating Diverse Cultures Community 72 Buzzworthy 74 Inside PPAI 78 New Members 82 PPPC Communiqué 83 Datebook 90 Perfect Promo CONTENTS 06.23 The Thoughtful Contrarian BAMKO’s Joshua White talks company culture, digital transformation and why he asks questions to broaden the conversation. 42 VOLUME 47, ISSUE 05 A Brighter Outlook Promo is now running on solar power. Several prominent companies have installed solar panels for both their impact on the environment and their financial payback. 58 Consumers Covet Promo During Economic Hardships We may be headed for a recession this year. If so, promo businesses are well positioned to weather it. 64 64 58 42 Sergey Nivens / Valentin Valkov / Shutterstock.com PPAI • JUNE 2023 • 3
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