PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums • Multiple print methods available • Style & sophistication with single-serve convenience • Free PMS matching • No extra cost for 1 side, 2 side, or wrap imprint 25 PIECE MINIMUMS! CLEAR HARD PLASTIC CUPS and, frankly, necessity for us to continue down the path of technological adoption and digital transformation. I think the future of this industry is necessarily far more tech-enabled than it is today, and the more vociferously and quickly that we can give people the tools, resources and knowledge to accelerate the process of tech adoption, the stronger we are. I believe that as strongly as I believe anything. That’s one. I am also passionate about the elevation of the conversation around promotional products. We don’t, as an industry, generally do a good enough job talking about what the products we sell accomplish. We need to do a more effective job of talking about the why of why people buy and use promotional products. I think that’s an empowering and impactful story. We are in the advertising business, ultimately. People give away branded merchandise for a reason. As an industry, we have an incredible opportunity to talk about the value and power of the things that we sell and what they’re capable of doing. We can also improve both the perception and quality of promotional products. There’s a lot of energy around sustainability, and I think that’s great. The less waste we create and the more precise we can be and produce things of higher value that people actually want, the higher perception of value this industry is going to have. Elevation is a key component of my vision for what is capable here, for what is possible here. And if I can contribute to that in any way, whether it’s on the board, as a public advocate or as a spokesperson, I’d love to elevate this industry. Khattak is the senior digital editor at PPAI. Joshua White Profile | Must Read PPAI • JUNE 2023 • 45
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