Must Read | Joshua White The BAMKO’s Joshua White talks company culture, digital transformation and why he asks questions to broaden the conversation. by James Khattak JOSHUA WHITE, halfway through his first year on the PPAI Board of Directors, has earned a reputation as somewhat of an iconoclast. White, head of strategy and general counsel at Los Angeles-based distributor BAMKO, was elected to the board last year and took his seat in January following The PPAI Expo 2023. Since then, he’s sought to further the conversation and push it in new directions for the betterment of the Association and the industry. White’s career started in law. After graduating from the UCLA School of Law, he hung his shingle in Santa Monica and set out to land clients. One of his first was a small (at the time), local promotional products distributor called BAMKO. That relationship grew over a few years, and in 2013, he came on as in-house general counsel. It’s a role that has expanded to encompass several responsibilities, including his current focus on the organization’s business strategy. Recently, White sat down with PPAI Media to share his story and discuss BAMKO’s business culture and how it has impacted the company’s success, as well as his observations on the industry, PPAI and his experience on the Association’s board. Thoughtful Contrarian Joshua White 42 • JUNE 2023 • PPAI
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