Essentials | Good Taste Gridiron Good Times Promo designed for tailgating can help brands make the most of football season as fans root for their favorite teams. By Rachel Zoch FALL IS JUST AROUND THE CORNER, and along with it come football season and the great American pastime of tailgating. More than ever, people want to get together, and tailgating provides plenty of opportunity for gathering and good times. Promo can get in on the action to help brands make the most of the celebratory atmosphere as fans root for their favorite teams. We’ve all seen the extreme tailgaters who basically build a living room in the stadium parking lot, but you don’t need to haul out a recliner and big-screen TV to host a successful tailgate. Gameday essentials include food and beverages, of course, but don’t forget seating, shelter and something to keep everyone entertained. Andy Hudson, director of marketing for St. Louis-based supplier Incentive Concepts, says his list of must-haves includes a portable grill, a game to bring people together and a cooler for your drinks. Ultimately, he adds, tailgating is about enjoying a shared experience. “I don’t want to get too philosophical here, but COVID kind of made us all appreciate what we really have, that we have our family and that if things go wrong, we can persevere through the thick and the thin of challenges,” Hudson says. “That’s what it’s all about now, and I think the people that contact us now are more thoughtful about what they’re going to give to their employees or their customers or partners, whoever their clients are.” Here are a few promo products perfect for hosting an amazing tailgate: antoniodiaz / Shutterstock.com 22 • JUNE 2023 • PPAI
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