PPAI Magazine May 2023

Demographics Of Today’s Tutors According to Zippia, more than 54,500 tutors work in the U.S. To encourage them in their work while also gaining continued brand exposure, tutoring centers can give staff members items like custom notebooks, calendars or writing instruments. Here’s a closer look at modern tutors: Ideal Tutoring According to the National Bureau of Economic Research, the best tutoring programs provide tutoring three 30-minute sessions per week. They also employ teachers and well-trained volunteers. Consider promotional products like laptop bags, travel mugs and journals as gifts for hard-working tutors. Are You Smarter Than A Fifth Grader? Most parents might say yes, but their confidence soon tapers off. A Mongoose survey of 2,000 American parents of school-aged kids reveals that: The average American parent can’t help their kids with science and math beyond a sixth grade level. • 4 in 10 parents don’t know that STEM stands for science, technology, engineering and math. • 1 in 5 parents can’t remember the formula for calculating speed (distance divided by time), which is a common sixth grade math question. • 8 in 10 parents say hands-on learning and experimentation are key in teaching math and science skills. • 72% of survey respondents plan to study math and science with their kids to help encourage them. What can tutoring centers do? For parents to enroll their kids in a tutoring center, they first have to know about it. Use promotional products to build relationships by handing out logoed items at school orientations or use them to promote free sessions or introduce new programs at libraries. Branded items like backpacks, notebooks and pencils help get a logo seen at schools, libraries and community centers. Use fun items like scented pencils or erasers to entice younger students to attend tutoring sessions. Must Read | • 63% are women. • The average age is 42. • 57% are white, 15% are Hispanic or Latino, 11% are Asian, and 10% are Black. • 11% are LGBTQ. • Most (84%) work with educational organizations instead of private companies. Biggest Barriers To Tutoring A survey of educators by Education Week found that when it comes to tutoring, the major challenges include: • Students’ lack of willingness to enroll: 58% • Too few tutors available: 48% • Families’ lack of willingness to support enrollment: 43% • Transportation: 41% • After-school activities: 39% • Tutoring cost: 34% Tapping Into The Next Generation Of Tutors Want to recruit well-trained tutors? Look to teachers in training. According to Accelerate, a nonprofit that works to expand access to tutoring nationwide, doing so could open the door to a huge pool of talent. Include promotional products in your recruitment strategy to capture attention and promote employment opportunities. 62 • MAY 2023 • PPAI