PPAI Magazine May 2023

Karkhut / Net Vector / rotsukhon lam / Shutterstock.com Market Smarter: Tips For Tutoring Centers Promotional products can fuel success for tutoring centers. Here’s your study guide on how to use them effectively. by Audrey Sellers SHARPEN THOSE PENCILS: The tutoring market is a bustling industry that’s projected to reach nearly $50 billion by 2028. In the online space alone, the number of tutoring businesses has soared an average of nearly 9% each year from 2018-2023, with almost 4,000 online tutoring businesses in the U.S. currently. By 2026, the global private tutoring market could top $201 billion, thanks to population growth and an increasing number of schools and universities. Students and their parents turn to tutoring for all kinds of reasons, from test prep to homework help to general academic support. One of the Must Read | 60 • MAY 2023 • PPAI