Anji Corley has always been a lover of promotional products. And since she began working with PPAI, she’s looking at promo in a whole new way. “You might just think it’s a simple product, but it’s not. There’s more to it than just a logo on something,” she says. “It’s very specific, intentional and thought-provoking. The community that it builds – I never really thought about it that way. To think of them as memories, they are specific to me, my community, that event or what I am doing that day.” Last fall, Corley hosted the inaugural Promotional Products Work Expo. This premier virtual event brought promo professionals together with their end-buyer clients to explore the everchanging industry. PPAI welcomed her back to host the PPW Expo on March 28. Dale Denham, MAS+, PPAI president and CEO, joined Corley for PPW’s spring return. “Dale knows products inside and out. He was not only teaching me, but he’s also informing our viewers. He’s instructing us without being condescending. He’s informing us without being too scholarly,” Corley says. “It’s great professional insight on this industry, the business, products and beyond. From customers’ perspectives to vendors’ perspective to webstores and rewards versus points, it’s just an easy conversation. It really is fun, too.” Must Read | Anji Corley PPAI welcomed Corley back to host the PPW Expo on March 28. Dale Denham, MAS+, PPAI president and CEO, joined her for PPW’s spring return. 54 • MAY 2023 • PPAI
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