PPAI Magazine May 2023

Silver Infinity Headwear Lowell, Arkansas Objective: The Infinity Her Sample Kit was designed to create distributor awareness of a new women’s headwear brand. Strategy & Execution: To launch the brand, Infinity Her designed a feminine logo using a script font and selected a periwinkle color proven to be a favorite among women. The company designed sample kits to send to distributors that were wrapped in tissue paper of the same periwinkle color for added impact. The kits included a dust bag with the company’s seven headwear styles, as well as a detailed tri-fold brochure introducing the company, highlighting key product features and describing all the styles and colorways available. These were packaged in a branded white box bearing a QR code sticker directing users to the Infinity Her website for further information.] Results: Infinity Her provided a memorable sample kit and unboxing experience for its brand launch. Supplier Sales Support Materials Gold Keepsake Products USA Carlstadt, New Jersey Objective: The ongoing Keepsake Made In The USA program is designed to communicate and visually articulate all the company’s products and services with a tangible tool distributors can use in meetings with clients and prospects to show rather than tell. Strategy & Execution: The Keepsake Products USA team designed a sample kit demonstrating the company’s capabilities so that distributors and their customers can see, touch and engage with the custom boxes. The kit and enclosed brochure highlight the “made in the USA” aspect and showcase elements such as sustainable packaging, custom printing and the company’s kitting and fulfillment capabilities. Also included is smart box technology with a chip that sends the user to a designated website when a smartphone is waved over the box. Results: Recipients kit report that they find the tool helps them articulate what is normally a very complex discussion into an easy, hands-on discussion. Must Read | PPAI Pyramid Awards 46 • MAY 2023 • PPAI