Rose Arendarczyk, HALO’s SVP of transformation and the PPAI technology committee chair, expects the conversations to initially be broad and big-picture before eventually being narrowed down through discussion. She will bring an outside perspective to the group, having joined HALO in April 2022 after more than seven years of navigating tech solutions at Trustmark Companies, a national employee benefits company. “I look forward to working together, engaging in robust discussion and aligning on solutions that will enable improvements to some of the common challenges we face in the industry,” Arendarczyk says. “The committee is a cross-section of different players and will really bring a diverse set of perspectives. Being new to promo, I can also bring an outside lens.” Committee members: • Rose Arendarczyk, senior vice president of transformation, HALO (chair) • Chris Anderson, CEO, HPG (board liaison) • Nick DiNicola, digital transformation manager, PPAI (staff liaison) • Joe Hoffmann, vice president of vendor management, iPROMOTEu • Malik Hemani, creative director, branding & advertising, Graphic Stylus • Ryan Feigenblatt, founder and president, The Boca Ratonian • Todd Bold, chief operating officer, Americas at adm Group Ltd. • Andrea Kramer, president, City Apparel • Taylor Tadmor, president, Tekweld • Paul Hirsch, president, Hirsch • Marc Sule, chief information officer, alphabroder Prime Line • Jeison Ortega, chief technology officer, Charles River Apparel • Matt Price, manager, information technology, Gold Bond • Dustin Downing, chief product officer, OrderMyGear • Jeremy Holley, vice president of technology, HPG • Edward Streiff, senior manager application development, PCNA • Shawn Reed, director of information technology, Showdown Displays • Jarod Thorndike, vice president of business development, SAGE Inside PPAI | Community PPAI • APRIL 2023 • 83
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