PPAI Magazine April 2023

6. Jim Beam ‘Kentucky Hug’ Pajamas Bourbon brand Jim Beam helped customers send a “Kentucky hug” to their loved ones during the holidays with a limited-edition pajama set. (“Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans.) The brand brought the phrase to life with a built-in “hug simulator” in the pajamas, sending a cozy hug to anyone who needs it. The “hug simulation” replicates the feeling of a hug by applying weighted pressure on specific points around the neck, shoulders and back. The unisex red flannel holidayinspired design is sold in sizes small to 2XL. 4. Baileys Marshmallow Puffer Jacket The makers of Baileys Irish Cream liqueur teamed up with New Yorkbased celebrity stylist Jason Rembert to create a cozy, designer fashion line dubbed Treat Couture. The first piece is inspired by a hot chocolate must-have – the marshmallow. Perfect for enjoying an espresso, the Baileys Marshmallow Puffer jacket is inspired by “the signature rounded shape, soft texture and puffiness of a perfectly toasted marshmallow.” Selling for $1,995 and only in limited quantities, a select few will be rocking this designer promo. Source: PR Newswire 5. White Castle Art Jigsaw Puzzle Using art to imitate life, fast food company White Castle partnered with New York artist Dave Pollot to turn artwork celebrating its burgers and fries into a 285-piece jigsaw puzzle. For fans of fine art and puzzles, this collaboration also gives back, donating net proceeds to White Castle’s Team Member Relief Fund, an emergency support program designed to help team members in unexpected financial hardships. Pollot is known for bringing new life to old art, mixing classic and pop art. This unexpected still life oil painting is one of several in Pollot’s “Calorie Composition” series, which juxtaposes contemporary brands among classic images. Source: Jason Rembert Source: PR Newswire Buzzworthy | Community

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