Community | Buzzworthy Fashion Fit For Food Wearing our favorite food brands has never been easier. Brands are getting more creative, designing products to mimic or represent our favorite snacks. Find out how these buzzworthy products integrate seamlessly into recipients’ daily lives. by Kristina Valdez 1. TWIX Doughboard To celebrate new TWIX cookie dough, Mars candy bar brand TWIX partnered with Olympian snowboarder Maddie Mastro to help snow and winter sports fans create a limited-edition split board. A split board, much like the TWIX candy, splits in two halves – and it’s currently the hottest winter sports trend. Unveiled in late January, the “TWIX Doughboard” will be handcrafted by snowboarders in Colorado. On one half of the board, Mastro designed a retro take on the classic TWIX logo. For the other half of the board, fans had a limited chance to submit their designs to be selected. The winner will also be invited to meet Mastro. TWIX will also give away over 100 custom co-designed TWIX Doughboards on their website and at ski shops across the country. 3. Pearl Milling Company’s Family Stack Sweater Bringing families together, pancake mix maker Pearl Milling Company launched the Family Stack Sweater in partnership with Ugly Christmas Sweater. Available in two-person, three-person and four-person varieties, this sweater is designed specifically for eating pancakes together. In December, pancake lovers had a chance to win this festive holiday sweater. The sweater also features custom pockets to stash syrup and spatula for easy access. 2. Panera Bread’s BAGuette Purse Perfect for the fashionista and the foodie, fast casual café chain Panera Bread launched a new accessory just in time for New York Fashion Week. Combining style and functionality, the BAGuette bag is designed to carry one of Panera’s new toasted baguettes. The bag made its appearance in February, stirring up social media chatter and selling out quickly. The 12-inch purse is in the iconic Panera green, devoted to those looking for a pop of color. The stylish accessory features an embossed pattern and a magnetic closure with a custom metal “P” buckle. Source: PR Newswire Source: PR Newswire Source: NBC News 78 • APRIL 2023 • PPAI
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