Must Read | Distributor Sales Volume Much of the promo world understands that higher-quality products will be a requirement of the industry’s growth. End users care about the sustainability of the products put in front of them. That means products that last longer, and in turn, come at higher price points. It’s possible 2022 proved that clients are willing to pay those higher prices for the idea that end users will equate the quality of the brand with the quality of the promotional product. “Eco-friendly, renewable products and products with social impact tend to carry a higher price point to match the higher perceived (and real) value,” Nancy Schmidt says. Additionally, the industry and PPAI have made efforts to explain to clients what we already know: Promotional Products Work! That’s the name of the Association’s initiative to translate the range and effectiveness of promo to potential and existing clients. Perhaps 2022 is the beginning of those efforts landing with their intended targets. “People are really starting to understand that the cost per impression, and the return on the investment of a promotional product and the longevity of it, has such tremendous value relative to other forms of advertising,” Muzzillo says. “I think we, as the leaders of this industry, have a responsibility to continue to get that message out.” All of this has promo leaders confident that, even with the inflation caveat, 2023 will be another year of growth. “We are expecting a low double-digit growth in 2023, after a very strong year in 2022,” says CJ Schmidt. Perhaps we are emphasizing the wrong metrics when looking toward the future. Muzzillo points out that promo still makes up a relatively small portion of many companies’ advertising spending, while delivering great results. Her big prediction is that we may see a change in that regard. “[Promo] will continue to propel this industry forward, I believe, at a slightly enhanced rate relative to other forms of media and advertising,” Muzzillo says. Auping is the news editor at PPAI. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums • Design allows for quick & glueless assembly • Perfect for dinner functions, receptions, & restaurants • Full color digital imprint • 12pt cardstock material • No die cut fees! TABLE TENTS 25 PIECE MINIMUMS! “Eco-friendly, renewable products and products with social impact tend to carry a higher price point to match the higher perceived (and real) value.” –Nancy Schmidt 74 • APRIL 2023 • PPAI
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