Distributor Sales Volume | Must Read What About 2023 (And Beyond)? The promo leaders we spoke to all seem confident in another strong year for promo in 2023, albeit with possibly less growth than in 2022. Of course, there is the remote but lingering possibility of rockier economic conditions ahead. “I see the industry growing again, at least 5-10%,” predicts Muzzillo. “If we hit a recession, all bets are off.” To Muzzillo, much of what has been detailed above indicates positive and relatively sustainable momentum. Surviving the pandemic brought more than just survival. Proforma’s pivot into PPE products and e-commerce improvements actually laid the groundwork for growth that paid off in 2022. “A lot of what we did really set our owners and our distributors up for success, because it brought on new customers, new opportunities, and we delivered quality products on time during COVID,” Muzzillo says. Independent of economic and global factors, there are two impactful areas that the promotional products industry focused on and improved in during 2022: higher-quality products and education. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Biodegradable •Compostable •Made from renewable resources •Interior is PLA coated •Great for hot & cold beverages •Multiple print methods available 25 piece minimums! PAPER CUPS Ec -Friendly PPAI • APRIL 2023 • 73
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