Must Read | Distributor Sales Volume Based on PPAI’s annual Sales Volume Estimate, it’s hard not to feel good about the state of the promotional products industry. It was a record year, with promo topping $25 billion in total sales for the first time ever. A 13% increase over 2021 total sales suggests that the industry has fully rebounded from the unprecedented circumstances of the first year of the pandemic. But a record-breaking year inevitably leads to questions about 2023: Is this type of growth sustainable? Or is down the only direction left for 2023? Most would agree that 2022 required, as Proforma CEO Vera Muzzillo calls it, a “confluence of positive events that contributed to the significant growth.” Quite a few factors went into the exceptionally high sales totals in the promo industry in 2022. Since early 2023, when the early results of the Sales Volume Estimate were indicating a record year, PPAI Media has spoken with key leaders from some of the What Makes A Record Year? Promotional product sales were at an all-time high in 2022. Will it prove an anomaly, or will 2023 numbers keep going up? by Jonny Auping Lotus_studio / Shutterstock.com 70 • APRIL 2023 • PPAI
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