Women’s Golf Is Booming Once known as a boys’ club, golf is changing. The number of women golfers is at an all-time high, surging to almost 6.2 million in 2021. The National Golf Foundation reports that no segment has grown as much since 2020 than female golfers. In 2021, women comprised 25% of all golfers teeing off, up from 19% in 2011. Golf courses should be sure to offer customized apparel, accessories and gear that appeal to women golfers. This market is worth an estimated $1.53 billion, with equipment making up 69% of purchases, followed by apparel. Fewer Drinks On The Links One or two cold ones may serve as “swing oil,” but one study found that nearly 67% of people do not drink while playing golf. Give golfers customized products like bottle openers and pint glasses, which they can use after a day on the course. Golf In High School Participation in high school sports is down across the board, except for girls’ volleyball and boys’ golf. When it comes to the 10 most popular sports for high schoolers, boys’ golf now claims the No. 8 spot, with 4% more players than in 2019. There are nearly 149,000 male athletes who play golf. Golf courses could partner with local schools to connect with teen golfers. Promotional gear like logoed golf balls, tees and apparel promote brand awareness. Celebrating The Sport Golf courses can roll out the red carpet and dole out the promotional products for golf-themed occasions like: • National Golf Day: May 10, 2023 • Women’s Golf Month: June • National Golf Month: August • International Thank a Greenskeeper Day: September 12, 2023 • National Golf Lover’s Day: October 4, 2023 Must Read | Promotional Products Work PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Biodegradable •Made with 100% recycled fibers •Made from renewable resources •Metallic and neon ink colors oered at no extra cost •Free PMS matching •Pad printed using 1-5 spot colors 100 piece minimums! ECO-PLATES 9” Eco Plate 6” Eco Plate 10” Eco Plate Biodegrad ble 62 • APRIL 2023 • PPAI
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