Promotional Products Work | Must Read VOLYK IEVGENII / Shutterstock.com So, You Want To Play Golf? A record 3.2 million people played on a golf course for the first time in 2021. Pre-pandemic, the highest record was 2.4 million in 2000, when Tiger Woods was at the top of his game. Among those who didn’t play golf in 2021, nearly 18 million say they are very interested in playing golf on a golf course. Another 42 million say they are somewhat interested. Golf courses can use promotional campaigns to attract beginners and potential golfers. America’s Top 10 Golf Courses Every year, the experts at Golf.com declare the nation’s top 100 golf courses. They look at factors such as design attributes, a course’s surroundings and overall course architecture. These 10 courses landed at the top of the ranking: 1 Pine Valley: Pine Valley New Jersey 2 Cypress Point Pebble Beach, California 3 Shinnecock Hills Southampton, New York 4 National Golf Links of America Southampton, New York 5 Oakmont Oakmont, Pennsylvania 6 Sand Hills: Mullen Nebraska 7 Augusta National: Augusta Georgia 8 Merion East: Ardmore Pennsylvania 9 Fishers Island Fishers Island, New York 10 Los Angeles North Los Angeles, California Golf Course Careers Golf is a huge employer, with about 2 million U.S. jobs impacted by the golf industry. These workers earn about $55.6 billion in total and work in roles such as golf instructor, golf shop staff and maintenance crew. Logoed merchandise like apparel and caps keep these staffers looking sharp and on brand. Who Plays Golf? When planning promotional campaigns, golf courses should keep in mind the demographics of modern golfers: • 77% of golfers are men and 22% are women. • Golfers have an average household income of $125,000. • 55% of baby boomers played golf in 2021. • 12% of millennials played golf in 2021. • 7% of Gen X played golf in 2021. • 4% of Gen Z played golf in 2021. PPAI • APRIL 2023 • 61
RkJQdWJsaXNoZXIy NzU4OQ==