Your Business | Voices PPAI/582106 SAGE/50398 No Minimums FREE SETUP 18 Kit Styles on Sale from Basic to Premium! Display Kit EQP Sale! $670(C) Complete Banner Wall Kit 5’ x 8’ Banner Wall 6’ Table Cover 12’ Feather Flag Full Color Imprint $1,599(C) Complete Premium Tent Kit 10’ x 10’ Steel Frame 10’ Back Wall Side Walls 6’ Table Cover Two 12’ Feather Flags Full Color Imprint $793(C) Complete Basic Tent Kit 10’ x 10’ Steel Frame 6’ Table Cover Full Color Imprint Go To DiscountMarketingProducts.com to see all Sale Display Kits Premium Polyester Materials 2 Side Imprint on Feather Flags Focus On Appreciation During times of economic turbulence, customer retention becomes even more important. Building and maintaining brand loyalty will likely be a top priority for all of your clients. Help them achieve this goal through marketing plans with a focus on appreciation, with these ideas: 1. Make gifting part of their strategy. Employees, vendors, customers and prospects are all target audiences for appreciation marketing. Creating a positive connection with a relevant, personal and well-timed promotional product can make all the difference. 2. Leverage personalization to make the item even more special by putting their name on it. The extra thought counts. Finally, here’s another thing to remember as you work to navigate hard economic times, whether they come years from now, later in 2023 or if they’re already upon us by the time this article is published: Your clients and the end users are very likely going through it on some level, too. We know what that means: Tighter budgets, difficult decisions and the general insecurity of not knowing where the economic bottom is or how long it’ll take to build back up. The tips above are designed not to squeeze out a client’s last penny, but to show you’re an empathetic partner to them and perhaps that they are the same for their own clients or employees. We’ll all get through it together. Davis is the director of business development at PPAI. These tips are designed not to squeeze out a client’s last penny, but to show you’re an empathetic partner to them and perhaps that they are the same for their own clients or employees. PPAI • APRIL 2023 • 33
RkJQdWJsaXNoZXIy NzU4OQ==