Voices | Your Business LATELY, I’VE BEEN THINKING a lot about 2009 – not about the balloon boy hoax, or Kayne West (it was his name at the time!) showing up Taylor Swift at the VMAs, but about my first “official” year working in the promotional products industry. It also happened to be the last time a recession changed our approach to sales and advertising. As we navigate through another uncertain time and fears of a possible recession grow, it is easy to wonder how you and your business can thrive, let alone capitalize, during such a time. It may seem counterintuitive, but an economic downturn creates a unique opportunity for promotional products to cut through the clutter, make an impact and create a meaningful difference in the bottom line of any company or individual salesperson. Just make sure your clients keep the best strategies in mind and that your treat them the right way. Hold On Tight During times of economic worry, promo businesses can best persevere by being thoughtful and trusted partners for their clients. by Lindsey Davis, MAS Even as industry professionals, we all have that great tumbler we keep on our desk, that bag we always take to the airport and that pen we threaten others never to steal. 200dgr / Hermin / Shutterstock.com 30 • APRIL 2023 • PPAI
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