Voices | Innovation anttoniart / Deemerwha studio / Shutterstock.com LET’S TALK TECH without the techy talk. Sometimes the problems we face outside of the digital sphere – like in our personal lives – are the same things that cause hiccups in an innovation project. There’s often a lesson to be learned for any company pushing digital transformation. Here’s an example of how the same human nature at play all around us coincides with a major challenge for many tech initiatives: I was aiming for a Mother of the Year award recently when I decided to switch to a healthier milk choice for my kids, ages 8 through 18. Days went by and no one touched the new milk, so I decided to ask why. I started with the youngest, who told me that the oldest said it was gross. My middle son, who’s a football player, said the oldest told him that the new milk doesn’t have enough vitamin D to help grow his muscles. I finally checked in with my 18-year-old. His response was, “It looked different from the milk you usually buy, so I didn’t even try it.” Anyone who has tried to lead a wide-scale Got Champions? Any digital transformation initiative needs internal advocates. Here’s how to create them within the ranks of your company. by Tanaisha Dunbarger 26 • APRIL 2023 • PPAI
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