Essentials | Good Taste THE FOURTH OF JULY brings to mind parades, hot dogs, fireworks and flags. It’s a great time to gather and celebrate with friends and neighbors. Whether it’s a company barbecue or a community festival, promo products can be the icing on the cake – you know the one, with blueberries and strawberries in a starsand-stripes pattern on top. Rhonda Campagna, president of Georgia-based distributor STG Marketing, lives in a large neighborhood that hosts a huge Independence Day bash with live music. To help support the event, local businesses sponsor the event, and people can reserve tables for a fee and participate in a table decorating contest for prizes. “As far as promo, every kid will get a colored wristband that lights up, because that is the coolest thing for kids when it gets dark,” says Campagna. Promo Products For A Festive Fourth Get your clients’ brands in people’s hands on Independence Day with thoughtful promo picks. By Rachel Zoch InnovativeImages / Wenika Lunsia / Shutterstock.com 12 • APRIL 2023 • PPAI
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