Perfect Promo Gaslights To Gigawatts Vancouver-based Martket Branding (PPAI 694352, D2) designed and produced custom playing cards for the BC Hydro Power Pioneers, a nonprofit group representing more than 5,000 retirees of the electric utility company for the province of British Columbia in western Canada. The goal of the product was threefold: 1. Provide a unique and engaging way to preserve and share the legacy of the utility company’s history. 2. Provide members with a safe, stay-athome activity during COVID-19. 3. Raise money for BC Children’s Hospital. Each of the 54 playing cards, printed on premium casino-grade linen playing card stock, features interesting historical facts and imagery. The deck provides a fun and interactive way to complement Gaslights to Gigawatts, a hardcover coffee table book of interviews, stories and photos detailing the organization’s history. More than 100 decks were sold online via PowerPioneersGear.com; another 200 decks were sold or gifted to museums, libraries and community groups; and all proceeds were donated to BC Children’s Hospital. 98 • APRIL 2023 • PPAI
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