PPAI Magazine March 2023

LGBTQ: A Financial Snapshot The LGBTQ population has an estimated purchasing power of $1.4 trillion. However, compared to non-LGBTQ individuals, they experience more financial stress in just about every area, according to research from The Motley Fool, a financial and investing advice company. • Two-thirds say they are highly stressed about their finances in general. • Nearly half say they have been discriminated against by someone in financial services. • Only 26%of LGBTQ individuals have a mortgage, compared to 40%of the overall population. • 60% say a financial emergency is among their top concerns. • 28%don’t have access to a company-sponsored retirement plan. • 52%have less than $10,000 in savings, compared to 43% of the general population. Through promotional campaigns, banks, credit unions, financial advisors, wealthmanagement firms and others in the financial industry can reach out to LGBTQ individuals about programs and services. Promotional Opportunities All Year In addition to Pride Month in June, brands can also use promotional products to show support and get involved during other important dates in 2023: Must Read | Promotional Products Work Transgender Day of Visibility March 31 Lesbian Visibility Day April 26 International Day Against Homophobia, Transphobia and Biphobia May 17 Pulse Night of Remembrance July 12 International Non-Binary Peoples Day July 14 Bisexual Awareness Week September 16-23 Ally Week September 25-29 LGBT History Month October National Coming Out Day October 11 Transgender Day of Remembrance November 20 Pansexual Pride Day December 8 Campaign Collateral Ideal for college campus or workplace events, the Rainbow Viking Nova Tumbler keeps liquids hot for 5.5 hours and cold for 24 hours. This stainless steel tumbler features double-wall vacuum insulation and an eyecatching iridescent finish. IMAGEN Brands PPAI 114197, S10 www.imagenbrands.com Hosting an LGBTQ event? Outfit volunteers or staff in comfy apparel like the Peyton Fleece Hoodie. This casual fashion basic features a classic fit and drawstrings with metal tips. Landway International PPAI 243349, S1 www.landway.com 52 • MARCH 2023 • PPAI