PPAI Magazine March 2023

Promotional Products Work | Must Read Alex Blogoodf / Shutterstock.com Top 10 Metro Areas For LGBTQ Individuals These U.S. cities have the largest LGBTQ populations, according to the Williams Institute at UCLA School of Law: Marching for Pride The first Pride march took place in New York City on June 28, 1970, attracting an estimated 3,000-5,000 attendees. Since then, Pride events all over the world have drawn millions of people out to support equal rights for the LGBTQ community. Some of the country’s largest LGBTQ Pride events happen in New York City, Los Angeles and San Francisco. Promotional products like flags, sunglasses, wristbands and hand fans make great giveaways for partygoers. 1 New York 706,000 2 Los Angeles 523,000 3 Chicago 298,000 4 San Francisco 247,000 5 Miami 214,000 6 Dallas 211,000 7 Washington, D.C. 209,000 8 Philadelphia 198,000 9 Atlanta 194,000 10 Boston 186,000 Most LGBTQ-Friendly Colleges Every year, Campus Pride, a resource for LGBTQ diversity, inclusion and advocacy in higher education, compiles a list of college campuses with the safest and most welcoming environments for LGBTQ students, faculty and staff. Here’s a look at some of the largest institutions that made the list in 2022: 1 The Ohio State University 2 Indiana University, Bloomington 3 Purdue University 4 Rutgers 5 The University of Texas at Arlington 6 Pennsylvania State University 7 University of Michigan, Ann Arbor 8 Texas Tech University 9 George Mason University 10 University of Maryland, College Park Promotional campaigns can help LGBTQ organizations advocate for equity and inclusion on campus with branded items like bags, notebooks and writing instruments. Allies At Work Most employees who identify as LGBTQ (82%) believe that allyship is critical in the workplace and helps them be themselves at work, according to a study from Deloitte. An ally is someone who stands up for and supports equality and fairness for LGBTQ people. Nearly half of LGBTQ employees (42%) say that allysupported employee resource groups are the most beneficial. Organizations can use logoed products to promote and encourage involvement in these groups. Look for promotional items that are functional, like lunch bags, or that can make a workspace more beautiful, like plants. What LGBTQ Workers Value Most According to the 2022 Workplace Wellness Survey from the Employee Research Institute and Greenwald Research, LGBTQ employees most want: A flexible work schedule 43%versus 40%of non-LGBTQworkers Work-life balance 43% versus 35% Quality healthcare coverage 34% versus 33% Generous PTO 33% versus 31% Flexibility in work location 28% versus 26% Use promotional products to highlight company programs or offerings, like flex days or upcoming healthcare enrollment. PPAI • MARCH 2023 • 51