Must Read | PPAI Pyramid Awards Employee Incentive & Recognition Programs Silver Winner IICON Creative Strategies The leadership team at Carpenters Local 494 Skilled Trade Union in Windsor, Ontario, Canada wanted to reconnect on a personal level with as many of the more than 500 active members as possible and thank them for their dedication and loyalty. IICON Creative Strategies had previously developed Local 494’s winged logo to appeal to the many motorcycle enthusiasts among the membership, and they built on the previous year’s well-received Union Made in Canada full zip hoodie with a “Welcome Home” campaign featuring new long-sleeved tees and beanies. IICON sourced the union-made garments from a Canadian manufacturer, and the beanie featured a small red maple leaf label to acknowledge the union’s Canadian roots. Union leadership was delighted that roughly 90% of members attended the event, held at the union hall shortly before Christmas 2021, to claim their gifts and visit with fellow members. Internal Communication Programs Gold Winner Martket Branding Visier, a workforce planning software company, engaged Martket Branding to help introduce the company’s five key values – Roll up our sleeves, Play to win, Never stop learning, Make it easy and Be proud – to its 500 employees. The values were launched at a company-wide meeting, and Visier employees were invited to order a variety of fun and functional products celebrating those values. The branded apparel and accessories include five T-shirts, one for each value; a clear tumbler with straw; a five-pack of pens (plus bookmark), each highlighting a different value; hoodies; a ring light and cellphone holder; and a waterproof Bluetooth speaker. Martket Branding built and manages the online shop and fulfillment across Canada, the U.S. and the U.K., and the values collection drew more than 450 orders in its first year. 46 • MARCH 2023 • PPAI
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