Must Read | PPAI Pyramid Awards Client Branding Programs Gold Winner Hillary’s Construction company Greiner engaged the promotional professionals of Hillary’s to fully refresh their brand. The project, which began in January 2020 and launched fully in September 2021, encompassed everything from the company’s logo and companion graphics to a tagline, website redesign and branded products to promote the updated look and feel of the company and its marketing. Although the scope and length of the project expanded beyond initial expectations, Greiner was pleased with the insights gained into their position in the market, as well as the broad range of practical and functional promotional products that reflect the brand in memorable ways for a variety of end users, from hard hats and notebooks to a snack gift box and portable speaker. Gold Winner IMAGEN Inc. IMAGEN Inc. helped entertainment website Fandor re-establish itself as “The Home for Cinephiles,” attracting and engaging users with the goal of growing its paying subscriber base. Fandor-branded prizes were awarded to trivia contest winners to make wearing and carrying Fandor gear a badge of honor for cinephiles wanting to show off their knowledge of film. IMAGEN helped the client curate a diverse yet cohesive collection of items to offer multiple Fandor-branded options. An online Fandor Gift Store allowed winners to select their gift, enter their address and submit their selection for fulfillment – all handled by IMAGEN. Through the use of the carefully selected branded merchandise, in conjunction with regular online trivia contests and other activities over the course of seven months, Fandor more than doubled its online community activity, grew its membership base and increased premium paid memberships by 10%. Consumer Programs 44 • MARCH 2023 • PPAI
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