Voices | Your Business everything bagel / Shutterstock.com Top Of MindMarketing Use these proven techniques to keep customers engaged and thinking about howto growtheir businesseswith you. by Ellen Tucker, MAS, CAE AS ANY GOOD MARKETING PROFESSIONAL KNOWS, building a brand and staying top of mind is crucial to the growth and success of any business. We live and breathe this stuff in the promotional products industry, whether it’s educating clients on the power of promo in achieving their marketing goals, consulting with them on strategy or product choices for specific campaigns. A primary reason that promotional products work so well is the connection and engagement they create between the consumer and the brand. It’s easy to get lost in the work of your business, the day-to-day of helping other companies be at the forefront of their customers’ minds. But it’s important for us to remember to take time to think about our own marketing strategies and how we will go about creating that connection and engagement with our customers. You need to have a marketing strategy in place that will keep your business top 36 • MARCH 2023 • PPAI
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