Innovation | Voices asking a client to bear with you because your computer is being slow today. How uncomfortable! Newer products and programs are built with integration in mind. Do you really want to enter the same data two or three times in different programs? Even if you did have the time for that, think of the errors that can occur. You’re Vulnerable To Security Threats Older hardware and software programs lack critical security updates that keep the user and the company safe. Sure, some will offer updates and patches, but at some point they all become a muddled mess. Is it really worth keeping an older version of Windows in order to stay compatible with your 12-year-old graphics program or your 10-year-old version of QuickBooks? Duct tape and twine can make for effective patches in a pinch. But that only gets you so far. We know all too well how important security is – or should I say the lack of security. We risk compromised credit cards, virus attacks and computer crashes that can cripple a business. Now that you see what can happen when technology is neglected, let’s highlight what you should try to do to stay ahead of the curve: Be agile: Focus on being able to respond to changing demands of clients to support growth. Remember, Southwest Airlines was not agile; it not only encountered a crisis that will take time to come back from, but it’s probably also impacting their ability to grow. The company estimates that its holiday snafus cost it upward of $825 million. Many people have a Plan B, but what about Plan C, Plan D and so on? Take time to learn: Since the world changes at the speed of light, you must always be learning to stay up to date with technological developments and new concerns. Take advantage of trainings and education sessions. Listen to relevant podcasts, and talk to your friendly competitors. Chances are they are facing the same challenges and may be willing to help. Make plans: It can be painful to undergo upgrades, but once you do you will reap the benefits. Remember, there are costs to investing in technology as well as costs to not investing in technology. Take time to look at what will happen if you invest, as well as what will happen if you don’t. My advice? Set aside the money, hire the right people, and don’t derail yourself by inaction. DiNicola is the digital transformation manager at PPAI. Duct tape and twine can make for effective patches in a pinch. But that only gets you so far. We know all too well how important security is – or should I say the lack of security. PPAI • MARCH 2023 • 35
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