Community | PPPC Communiqué Avector / Dear Lady-Deer / Shutterstock.com THE PROMOTIONAL PRODUCT PROFESSIONALS OF CANADA is starting the new year off with a bang as it launches the return of TOPS+2023, Canada’s longest-running traveling promotional trade show tour. Back in person after a two-year hiatus, the five-city tour will make its debut inMontreal on Tuesday, January 24, then hit Toronto (Jan. 26), Calgary (Jan. 31), Vancouver (Feb. 3) andmake its final stop inWinnipeg on Wednesday, February 8. PPPC’s more than 1,000 distributor members will enjoy the convenience of the show coming to a city near them so they can network, do business and preview the hottest Canadian promotional products for 2023. Suppliers participating in the full, five-city tour will receive free freight transportation and the opportunity to meet with a large group of clients in a short time frame to showcase their wares. Suppliers both large and small will operate on a level playing field with access to the same number of distributor attendees during the tour to drum up new business, generate leads and drive sales. Distributors will have the opportunity to be the first in Canada to preview some of the latest promotional products for 2023. They’ll also be able to meet one-on-one with suppliers to discuss new trends and opportunities in the Canadian promotional products industry. These events will help them generate ideas to inspire their clients while also doing business in a cost- and timeefficient manner. “TOPS+ is an experience like no other,” says Jonathan Strauss, PPPC president and CEO. “Our members are excited to see the return of this traveling trade show tour in a city near them. Each tour stop provides suppliers, multiline reps and distributors the unique opportunity to network with peers while scoping out the competitive landscape and growing their business.” To learn more about TOPS+2023, visit pppc.ca/ events/tops/. Williamson Batuszkin is a communications professional with PPPC. PPPC distributor members check out the latest promo products at TOPS+2020, the last time the traveling trade show was held in person. Back On TOPS+ In 2023 PPPC’s five-city traveling trade show, TOPS+2023, returns in person after a two-year hiatus. by Margaret Williamson Batuszkin 86 • JANUARY 2023 • PPAI
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