Inside PPAI | Community been supported by the IRS. Congressional representatives, who understand economic and personal impact – as a result of PPAI’s advocacy efforts – have correctly refused to make the changes the department is considering.” The promotional products industry’s business model relies heavily on independent contractors. For example, small suppliers leverage them as their representatives at the flood of trade shows held across the country during late spring and summer. Olds notes that without this support, small suppliers cannot reach the broader audience and are likely to lose sales to larger companies. “Diversity-owned businesses who are affiliated with a larger company for financing and back-office outsourcing support may be forced to lose their independence, leave the industry or build this infrastructure on their own,” Olds says. continued from page 81 Davis grew up around the promotional products industry. She previously served as president of Solar Advertising, a promo supplier founded by her parents, through the company’s successful purchase by Raining Rose in 2016. As an active volunteer in the industry, she also has served on the Promotional Products Education Foundation’s board of trustees and was the Regional Association Council delegate to the PPAI Board. Prior to joining PPAI, Davis was director of sales at Raining Rose, where she helped the Iowa-based supplier drive record revenues. In her new role, Davis looks forward to forging relationships with PPAI members and helping companies drive revenue and value to clients. “I am overjoyed to be taking on this new role at PPAI. I am lucky to already have an incredible team in place that will help me drive member value to our business services and supplier members,” Davis says. “I look forward to leveraging my years of supplier experience as we develop new products and opportunities and continue to build out the Promotional Products Work Expo.” PPAI/582106 SAGE/50398 No Minimums FREE SETUP When Looking forDisplayProducts, High quality full-color displayproducts at an affordable price froma trusted supplier WeHaveWhatYouNeed! Go To DiscountMarketingProducts.com & Click on Promotions for Sale Pricing 27 Tent Styles 53 Feather Flag Styles Visit Us At Booth 3461 PPAI • JANUARY 2023 • 83
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