Community | Buzzworthy That’s The Spirit Eye-catching promotional products create buzz. Brands rely on promo to reflect values, connect with consumers and create exclusive experiences. Get inspiration from these buzzworthy promos. by Kristina Valdez 1. Hidden Valley Ranch’s ‘Ranch On A Branch’ You’ve heard of Elf On A Shelf, but what about “Ranch On A Branch”? To kick off the holiday season, Hidden Valley Ranch debuted a now sold-out collectible box set. Inside, there’s a stuffed plushie Hidden Valley Ranch and an illustrated storybook depicting the main character’s dream: to become a real bottle of Hidden Valley Ranch. Those who purchase the collectible are asked to help “Ranchie” become a real bottle of Hidden Valley Ranch by moving them to a new spot each day. Inspired by this promo, Hidden Valley Ranch is donating $30,000 to Feeding America to provide 300,000 meals to people in need. 2. Pillsbury’s Interactive Holiday Sweater In early November, Pillsbury released a limited-edition holiday sweater that sold out in less than three hours. This chunky blue sweater has a larger-than-life image of the Pillsbury Doughboy on the front, and when you press the Doughboy’s belly, his iconic laugh plays. On the left sleeve, there’s also a scannable Pillsbury crescent roll QR code for seasonal recipes, holiday playlists, baking tips and more. This sweater retailed for $75. Image source: PR Newswire 78 • JANUARY 2023 • PPAI
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