TheWow Factor Mary Ellen Sokalski, MAS, always thought outside the box. Now she’s in the PPAI Hall of Fame. by Jonny Auping Thank goodness for Bewitched. The promotional products industry might not have the creative spirit it was graced with for over 40 years if not for the television sitcom about Samantha Stephens, a witch living an ordinary life as a housewife. It was Samantha’s husband, Darrin, who caught the attention of Mary Ellen Sokalski, MAS, a 2023 inductee into the PPAI Hall of Fame. Darrin worked at an advertising agency. “I wanted to be a copywriter since I was five years old,” Sokalski says. “I told all my fellow kindergarteners that I wanted to be like Darrin on Bewitched.” 2023 PPAI HALL OF FAME Must Read | Hall of Fame 66 • JANUARY 2023 • PPAI
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