Voices | Your Business Make January Matter January has typically been a slower month for many salespeople. Probably because we just spent the last month being less proactive than we usually are the rest of the year. That’s OK. Use this time to your advantage by reaching out to clients about their plans for 2023 and asking for introductions to people in other departments. Then, when those great selfpromos arrive next month, you’ll already have a few new leads to start with. Take Advantage Of Upcoming Virtual Shows We all work hard to see everything there is to see at The PPAI Expo. But you are probably still going to miss something or forget something. Use The PPAI Expo Direct-2-U event on January 31 to keep your momentum going into the rest of Q1. The online event will have great educational content, supplier booths and product pavilions to keep your creativity flowing. Then, on March 28, the Promotional Products Work Expo will offer an opportunity to bring your clients into our world. The virtual event will host product pavilions to help you drive sales in Q2 and Q3 and education made for buyers on topics like planning a perfect golf tournament, engaging your community at summer events or preparing for back-to-school. After The PPAI Expo, it’s OK to take a deep breath. Put your feet up for a weekend or a week and get some needed rest. Then you can start 2023 strong. Davis is the business development director at PPAI. WindAwake / Shutterstock.com 42 • JANUARY 2023 • PPAI
RkJQdWJsaXNoZXIy NzU4OQ==