4 F rom PPAI Intentional Optimism 8 Feedback Essentials 13 Creative Calendar 14 Good Taste Masters Golf Party 18 In Style Retail Trends 22 Use Case Self-Care Voices 30 Solutions Where To Begin 34 Responsibility An Existential Threat 36 Innovation Make Better Decisions 40 Your Business After The PPAI Expo Must Read 54 Promotional Products Work Weddings Community 78 Buzzworthy 80 Inside PPAI 86 PPPC Communiqué 90 NewMembers 95 Datebook 100 P erfect Promo CONTENTS 01.23 The 2023 PPAI Hall of Fame Inductees Industry legends Carol Aastad, MAS, and Mary Ellen Sokalski, MAS, have earned their way into the PPAI Hall of Fame, marking the first time two women were inducted in the same class. 60 V O L U M E 4 7 , I S S U E 0 1 NewWorld Order With its acquisition of BrightStores, OrderMyGear is taking a major swing to conquer the online store marketplace. 70 A Beginner's Guide To 4 Common Decoration Methods Use these summaries to help explain to clients how each decoration method works and determine which approach is best for each project. 46 60 46 70 PPAI • JANUARY 2023 • 3
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