Lithiumphoto / Shutterstock.com Voices | Your Business After The PPAI Expo You’ve spent months gearing up for themost important trade show in the industry. Now howdo you keepmomentum fromyour wins in Las Vegas? by Lindsey Davis, MAS DOES ANYONE ELSE THINK THIS WAY? Like an extension of the holiday season, The PPAI Expo has always been a marker on my calendar that signals the end of one year and the start of another. It’s an opportunity to relish time with friends, enjoy a little too much amazing food (and drink) and a reason to put off starting the goals I’ve been mulling over for one more week. So, now that it really feels like 2023, what should you do next, after The PPAI Expo, to make sure you capitalize on the business opportunities you discovered and set the stage for a year of growth? Read Your Notes Take some time to read through your notes from education sessions and meetings. You wrote down some great ideas, but if you never crack that magic notebook open, they are lost. 40 • JANUARY 2023 • PPAI
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