Voices | Innovation Here’s how: 1. Set measurable goals and measure progress. It’s OK to start with whatever is available now and iterate. 2. Review important analytics weekly or monthly at meetings. These include: a. Website analytics. b. Data from your CRM. c. Sales and profitability reports. 3. Survey employees and customers. Let results challenge your instinct. Data should guard against your biases. 4. Document and measure expected outcomes versus reality. 5. Present data in an easy-to-understand format. As you continually share and maybe even require data in most or all team discussions, you will be building a data-driven culture while at the same time building access to more data. You will likely be impressed how discussions get enhanced when you require data to at least be considered. Each success will inspire future improvements as people seek to leverage data. Tie every decision back to data, even if you have very little to go on. Data-driven cultures encourage critical thinking and curiosity. Data-driven cultures can still be highly entrepreneurial and highly agile. And the more you leverage data, the more agile you can be as people learn from each experience. Denham is the president and CEO at PPAI. www.antwerpdiamondsincentives.com 38 • JANUARY 2023 • PPAI
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