Responsibility | Voices problems demand systemic solutions. Collectively, this is our opportunity to start thinking about promo differently. So, what can we do? • Examine your product line/product selection. There may be opportunities to provide more sustainable products and highlight them to your customers. Reduce the number of single-use items you offer and focus on products that may not be sustainable but will be kept and used for years to come, avoiding the landfills. • Use sustainable packaging. Use packaging that is both recycled and recyclable. Eliminate excessive packaging to minimize the product’s footprint. • Switch to eco-responsible shipping methods and use the lightest possible packaging. • Provide end-oflife solutions to consumers. Consider introducing take-back programs that will allow your customers to return the products to you for reuse or recycling. • Educate your clients. Tell the story about your products and how careful promo selection can elevate the client’s image. • Build a dedicated Green Team to review your internal programs and environmental footprint. Implement an internal waste management program and start working toward publishing your own sustainability score. • Examine your claims. Greenwashing is dangerous business. Avoid making wild claims. It is essential that you back your claims with data. Finally, do not allow perfection to be the enemy of progress. The simple, first steps can be the most important in starting this journey. Stone is the director of member engagement at PPAI. PPAI firmly believes that done right, promo is an essential element of every company’s brand. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Made from renewable resources •White high-density pulpboard •170+ stock shapes available •Custom shapes available •Available in 35/55/80 pt thicknesses •Full color digital imprint 50 piece minimums! PULPBOARD COASTERS PPAI • JANUARY 2023 • 35
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