4. Capsule Wardrobing Allows Customization Capsule wardrobing – curating a set of practical, coordinated garments that can be worn interchangeably – is growing in popularity, and it’s a great approach for corporate apparel programs. This way, employees can retain a uniform look while still able to express their own personal style – which helps keep those pieces in active use much longer. Branded apparel should be practical and flexible so that the garments appeal to a broad audience and everyone can make use of them, says Kelli Denes, director of business development with Iowa-based distributor The Vernon Company. “What I love about the way that apparel has really changed for the promo industry is that it’s appealing, and the flexibility to have it fit everyone is great,” she says. “Customization is in every way important in this day and age, and making things personally your own, so I think having corporate apparel that can fit that need is wonderful.” The poly/cotton Mercer+Mettle 1/4-Zip Sweater is part of a collection of mix-and-match pieces for a suite of coordinated apparel. This easy-to-layer unisex essential is designed to complement anyone’s work-life style. Available in three colors (insignia blue shown) and sizes XS-4X. SanMar / PPAI 110788, S16 / www.sanmar.com Essentials | In Style Even Burger King has resurrected its classic “Have it your way” commercials – so letting people choose the pieces they like best is a great way to fuel the desire for self-expression as well as enthusiasm for those branded garments. Enabling people to fit in and stand out at the same time is an important employee retention strategy, says Borst. “Personal expression is on the table now more than ever,” she says, “and the more we can align the promo with that, the better. Zoch is an associate editor at PPAI. 20 • JANUARY 2023 • PPAI
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