Rob Phillips Jackie Berg Rob Phillips Joins PPAI Media As Deputy Editor PPAI has announced the hiring of Rob Phillips, who will join the PPAI Media team in the newly created position of deputy editor. In the role, Phillips will work in tandem with PPAI Media staffers and freelance journalists to produce and refine content across platforms, including the PPAI Newslink and Promotional Consultant Today newsletters, PPB magazine, PromotionalProductsWork.com and beyond. He will also assist publisher and editor-in-chief Josh Ellis in implementing the department’s broader strategies in accord with PPAI’s mission to be the voice and force to advance the promotional marketplace for the benefit of the community. Prior to joining the Association, Phillips worked as an editor and Emmy-winning writer/producer for the Dallas Cowboys’ digital media team for 17 seasons. He also spent a year as a managing editor for custom business publications at North Texas-based marketing agency SUCCESS Partners and served as a marketing communications specialist for a home security and automation company, providing daily communications for its independent network of authorized dealers. New to the promo industry, Phillips looks forward to helping PPAI bring education, relevant news and value to promo companies as they look to grow their businesses. “I’ll be providing day-to-day support for [Ellis] and our talented team of editors as we continue raising the bar for coverage of the promo industry,” Phillips says. “I look forward to building relationships with PPAI members – learning their goals, successes and challenges – to help us deliver the best possible information and analysis.” PPAI Welcomes Major Account Manager Jackie Berg PPAI recently welcomed newmajor account manager Jackie Berg to the Association’s team. She brings an extensive background in sales andmarketing, with a key focus on buildingmeaningful relationships – integral to business development’s work – to the role. Berg comes to PPAI fromUssery Printing. She’s been working in the print industry for more than 10 years. She began as an account manager before working her way up to senior account executive in her previous role. Her responsibilities included keeping and growing current clients, as well as procuring new, internationally recognized accounts and events. As amajor account manager with PPAI, Berg will managemembers’ business relationships with the Association, including trade show booths, event sponsorships and advertising, andmedia sponsorships and advertising. “What impressedme about this rolewas theopportunity tobe able tousemyprevious accountmanagement experience and focus onnurturing customer relationships,” saysBerg. “Oneofmy favorite aspects ofworking in sales ismaking sure the client got excellent service and is satisfiedwith theproduct fromcreation toexecution.” 88 | DECEMBER 2022 | CONNECT
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