“There have been several standouts for me at LDW,” says Deissroth. “PPAI’s strategic plan and how the RRC is going to ultimately back that up. The sustainability conversation and LEAD Local in 2023 are both really important to the RRC as well. And ultimately, it’s been the collaboration and the sharing and the problem solving from the sessions. I’ve heard nothing but positive feedback today and look forward to hopefully doing this again next year.” Stacy Midkiff, Northwest Promotional Marketing Association board member and first-time LDW attendee, says, “For me personally, I find that the synergies are really interesting. Being able to talk to everybody, other regions, and find out what they’re doing and seeing how their building their membership; it’s really taking it to the next level.” LDW gave attendees several opportunities to network and mingle. And on Tuesday, after the day’s education programming wrapped up, attendees made the short hop next door to Austin Ranch, a rustic-themed event space, for the PPAI Regional Volunteer Recognition Dinner. At the recognition event, LDW participants enjoyed a Texas-sized meal, took advantage of games like billiards and cornhole, and celebrated Thea Bruce, CAS, the 2022 recipient of the PPAI Regional Volunteer Award. Bruce was recognized for her longtime service to the industry as a board member and former executive director of the Northwest Promotional Marketing Association. “I first came to LDW as an executive director, and meeting with the other executive directors was invaluable,” says Bruce. “We were able to establish the standards and learn from each other. Coming back as a board member, it’s a whole different world. I’ve seen people I’ve known for a long time and met the fresh blood who are contributing and bringing new perspectives to our community. I’m very excited to be here.” PPAI President and CEO Dale Denham, MAS+, delivers an Association update at LDW. LDW drew together leaders from across the promo industry’s 27 regional associations. LDW’s breakout sessions explored a wide range of subjects important to regional association management and growth. LDW brings together friends and colleagues from the regional association community. 84 | DECEMBER 2022 | CONNECT
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