work to address those challenges. They would also be happy to engage with colleagues of all backgrounds to determine the best strategies and tactics to retain the current talent. Many leaders are concerned about initiating a conversation that speaks to the background of a team member. This hesitation, this pausing, creates space between leaders and team members. The most inclusive leaders have deep connections with their team members. They do not pause when questions about differences occur. They will not always approach them perfectly, but they can and will do so with courage. PPAI Media: Is there anything about the promo industry that makes it unique in terms of diversity, inclusion and bias? Pogue: This industry faces many of the same challenges as others. The most critical is a clear understanding of the business case for diversity alongside an equally well-understood business case for inclusive leadership. Absent this, adoption of strategies that will improve the attraction and retention of the best candidates is impossible. PPAI Media: What factors go into making business cases for diversity and inclusive leadership? Pogue: The business case for diversity is based on the same components as any other business case. What is it about diversity or inclusive leadership that helps businesses to win? The answer is stark and clear, and in fact, the numbers have been clear for quite some time. Diverse teams are more innovative, creative and as a result, productive. Yes, the teams are more uncomfortable; that is part of what makes them more productive. In other words, the discomfort drives productivity. PPAI Media: Is there anything your audience should keep in mind or look for in doing so for their own businesses? Pogue: Inclusive leaders are the inspiration that pushes, drives and directs the team’s diversity. When trying to land the plane of understanding around the business case, it is critical to use the same analytical framework you would use for any business decision. When DEI is held to the same standard as other business practices… it holds its own. PPAI Media: What ideas and inspirations do you want your audience to leave your session with? Where should their heads be afterward? Pogue: I want them to come away from the session thinking, “This is doable.” Even or mainly in the contentious world we live in, we can engage in the DEI space and be successful. Folks should know that this is a leader-led initiative and that they as the leaders are the ones who must execute the work. Lastly, attendees will leave with a clear understanding of the business case for diversity and inclusive leadership. Pogue’s keynote will be held on the main stage at The PPAI Expo Conference, January 9, 2023, from 10-11 a.m. Following his session, attendees have a wide range of breakout sessions to choose from to tailor their education experience to their needs. Registration is now open for The PPAI Expo 2023 (January 9-12). optimarc / Shutterstock.com | DECEMBER 2022 | 79 CONNECT
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