BE READY Prepared ForThe Worst: How Promo Can Help Thoughtful promo products can help recipients cope with hurricanes, floods, deep freezes and other natural disasters. Hurricane Ian devastated the Florida Gulf Coast in September. Several PPAI member companies were affected, such as Sallee Promotions, a distributor located in the Fort Myers area that took the brunt of the storm. Fortunately, all their employees are safe and accounted for, and power at the company’s headquarters was restored within a few days. Promo companies are no stranger to helping out after a disaster hits. Houston-based supplier Hirsch has collected and donated recovery supplies following multiple storms, including Hurricane Katrina in 2005 and Hurricane Ida in 2021. Hanes Brands donated more than 225,000 pairs of underwear to assist Hurricane Dorian victims in the Bahamas and coastal North Carolina in 2019. Donations to the American Red Cross, World Central Kitchen and other similar organizations are a great way to help after the fact – but promo products can also play an important role in helping people prepare ahead of a disaster. Many of the items on the Ready.gov list of must-have items for a disaster preparedness kit – beyond enough non-perishable food and water to last for several days – can be branded for thoughtful giveaways. Recipients can depend on the 2000 mAh AM/FM NOAA Radio With Cellphone Charger & Flashlight for current information during an emergency. One minute of hand-cranking supports five minutes of radio play time, five minutes of cellphone talk time and 30 minutes of continuous torch light. This lightweight radio fits in the palm of your hand and comes in six colors (red shown). Nolwenn / PPAI 747582, S3 / www.nolwn.com 54 | DECEMBER 2022 | THINK
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