4 Perspectives What Does Expo Mean To You? 8 Feedback 11 INNOVATE 12 Question Join The Club 14 Insights Benchmarking Supplier Credit Card Fees 18 Profile PPAI Expo Team 22 Eye On Apparel Headwear 31 GROW 32 Editor's Picks Drinkware 44 Promotional Products Work Automotive 51 THINK 52 Fast Forward Beyond Pumpkin Spice 58 Five Minutes With Kara Keister, MAS 73 CONNECT 74 Close Up Maureen Zappala James Pogue, Ph.D 80 PPPC Communiqué Women Empowerment Event Returns 83 Inside PPAI LDW Preps Promo’s Regional Associations For The Year Ahead 91 New Members Spotlight: Enric Amat, BUFF 95 Datebook 100 Creative Calendar 40 MAKING THE MOST OF THE PPAI EXPO 2023 The PPAI Expo 2023 opens January 9 in Las Vegas. Promo pros can expect everything they’ve loved about the industry’s largest and longest-running trade show, plus more. 62 THE BIG GAMBLE Shrouded in secrecy and full of risk, The PPAI Expo moved to Las Vegas in 2003. Twenty years later, the leaders behind the bold decision tell the story of how it happened and how they avoided catastrophe. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2022 | DECEMBER 2022 | 3
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