Drive Home A Message Whether new drivers want to get behind the wheel or educators need to learn how to drive a school bus, promotional products can help driving schools of all kinds market their programs. Logoed items like keychains and tire gauges can help businesses like truck-driving schools, performance-driving schools and CDL schools connect with aspiring drivers. The driving school market is worth an estimated $1 billion and growing, according to IBISWorld. Au t omo t i ve Need A Ride? The U.S. is home to more than 1.7 million rideshare drivers who bring home an estimated $18 per hour. Drivers can boost their earnings by booking more rides. One way to do this? Using promotional products. For example, drivers could hand out logoed items at every ride to spread awareness and build goodwill. They could also partner with local businesses like bars or restaurants on co-branding campaigns. At The Car Wash The car wash industry is worth more than $33 billion, with more than 60,000 car-wash establishments located in towns and cities around the U.S. About 1 in 3 car owners get their vehicle professionally washed for the eco-friendliness. Winter is the busiest season for car washes, so consider giving out logoed items like ice scrapers or coffee tumblers to show customer appreciation during the frosty months. The Rise Of Rental Cars The rental car sector of the automotive industry is roaring back to life after pandemic slowdowns. By 2027, the industry is projected to top $144 billion. The nation’s biggest rental-car companies include Enterprise, Hertz, Avis-Budget and Sixt. These companies can distinguish themselves and build a rapport with customers using promotional products. Items like branded sunglasses or logoed tissue packs come in handy in the car and can make a drive more comfortable. 46 | DECEMBER 2022 | GROW
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