by Audrey Sellers Au t omo t i ve pikepicture / PenProject / kuroksta / Shutterstock.com Drive More Sales Learn how promotional products can rev up automotive marketing. When you think of the automotive market, you might envision bright and shiny cars on display in showrooms or lined up on dealership lots. You wouldn’t be wrong – the United States is home to nearly 19,000 new-car dealers and more than 142,000 used-car dealers. Car dealerships and auto parts stores comprise 20% of the country’s retail sales, making it the largest retail sector. About 16% of the average American’s budget goes toward transportation, making it the secondlargest expenditure after housing. However, the automotive industry encompasses much more than car dealerships – from car shows and car washes to rental agencies and repair shops. 44 | DECEMBER 2022 | GROW
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