The PPAI Expo 2023 Preview | FEATURE It would not be hyperbolic to say that the promotional products industry’s year begins with The PPAI Expo. Held every January – coming up on its 20th year in Las Vegas at the Mandalay Bay Convention Center – the longest-running and largest promo trade show is a burst of energy and excitement that propels the industry forward throughout the year. Registration is now open. The thrill and inspiration are always there, but in 2023, like it does every year, The PPAI Expo will further perfect what it offers the industry. And much like Las Vegas' constant evolution, it has several new features, services and programs to level up attendees’ show experience. First Movers Advantage The PPAI Expo brings tremendous value to those who attend, and those who act quickly can do so for free. PPAI member distributors who register before December 4 pay nothing and have full access to the exhibit hall and conference. The fee for PPAI members who register after December 4 is $49 per person. The fees were first introduced in 2020 and waived at The PPAI Expo 2022. Qualified nonmember distributors may access the exhibits and conference for $99 per person if they register by December 4 and $149 per person if they do so after that date. Members of industry regional associations but not PPAI can receive a code from their regional for half-off the nonmember rates. Suppliers and business services providers who are members but not exhibiting will be charged $500 for access to the exhibit hall, but may attend the PPAI Expo Conference for no additional cost. Nonmember, non-exhibiting suppliers are not permitted to attend The PPAI Expo. Best Foot Forward Attendees of The PPAI Expo will find Mandalay Bay in the first steps of a $100 million renovation process of its convention space when they arrive in January. While the full project will complete in late 2024, several new aspects of the makeover will be in place by The PPAI Expo 2023. The hotel and convention center’s investment will ultimately include contemporary meeting spaces, significant upgrades to the facility’s technology and dynamic digital signage. Guests at The PPAI Expo will notice dramatic upgrades to the main level lobby space. It’s an important part of the show experience, as everyone makes their way through the lobby toward the exhibit hall, education sessions and meetings. Reflecting Mandalay Bay’s tropics-inspired brand, the remodeled lobby will be brighter and more vibrant. Guests will be able to visit lobby sponsors, view special product displays, partake in pop-up experiences, ask questions at the main information booth and visit the on-site PANTONE store. | DECEMBER 2022 | 41
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