3Fun (With Protection) In The Sun Bucket hats are still hugely popular with consumers, although they tend to be a bit pricier than caps, due to the materials and time needed for construction. Boonies and wide-brimmed straw beach hats (aka lifeguard hats), which provide sun protection during outdoor activities, are also popular. Nakajima has seen a boost in demand for lifeguard hats, not only from companies looking for promo giveaways but also those wanting to outfit their outdoor workers. “We have seen an increase in all our straw headwear, but an unusual jump in our lifeguard straw hats,” he says. “Most are branded with a variety of patches for promotional use, but also for companies who want to provide their outdoor workers with protection from the sun. Some styles are available with a stock underbill decorated fabric lining for an added pop of color and an additional layer of sun protection.” Although these three styles are trending now, the baseballstyle billed cap and its variations (dad, trucker, etc.) are still tops – and there are tons of great options for promo headwear. Here are a few to consider: Provide a little shade with a Lifeguard Straw Hat with inner elastic sweatband, perfect for working outdoors, a day at the beach, by the pool, gardening, etc. The brim measures 4.5 inches with optional fabric lining underneath for added sun protection. Mega Cap / PPAI 223859, S5 / www.megacapinc.com Thanks to Y2K nostalgia and countless TikTok videos, bucket hats are everywhere. Put your client’s brands on top with a 60% Recycled Crosshatch Cotton Bucket Hat. Available in 15 colors (shown in beryl green) and sizes M-L. Mega Cap / PPAI 223859, S5 / www.megacapinc.com | DECEMBER 2022 | 27 INNOVATE
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