by Rachel Zoch Get Your Head In The Game Find out how to put your clients on top with promo headwear and learn what’s in demand, from caps to knits. Ha t s If T-shirts are the foundation of promo apparel, hats are the icing on the brandable cake. More than two-thirds of consumers own a promo cap, and just one lid averages over 3,400 impressions out in the world, making hats a highly visible and useful investment for any brand. At a lower price point than most garments, headwear also provides a more accessible entry point into promo wearables, budget-wise. “We really believe that headwear is recession-proof,” says Jenny Straub, director of strategic partnerships with Arkansasbased supplier Outdoor Cap, which marked 45 years in business in 2022. “If your budget doesn’t allow for a golf shirt… you could choose a hat or cap, and that’s going to be less expensive – but I’ve still given you something personal, and you still feel just as special.” Hats simplify ordering and distribution, since most are one-size-fits-all, and with the wide variety available, it won’t be hard to Krakenimages.com / weARproduction / Shutterstock.com 22 | DECEMBER 2022 | INNOVATE by Rachel Zoch
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