The PPB Guide To Incentive Programs Incentive programs benefit everyone. Incentive experts share a step-by-step guide to how distributors can help clients build successful, behaviorchanging programs. by Kristina Valdez Maintaining morale is important for all businesses, no matter the industry. Incentives and rewards have always driven the motivation and behavior to help ideas, industries and companies succeed. Incentives inspire the workforce, and the promo industry plays a crucial role in this lifecycle. “Incentives are items that people are willing to change their behavior in some manner to be able to ‘earn.’ A successful program provides options that individuals desire enough to change their habits or increase performance because the offering is important to them in some way,” says Guy Achtzehn, president of Pennsylvania-based distributor The Marketing & Sales Group. The economy depends on employees’ well-being. According to a 2013 Gallup report, unhappy workers cost the U.S. up to $550 billion in ImageFlow / WhiteBarbie / shutterstock.com 60 | NOVEMBER 2022 | FEATURE | The PPB Guide To Incentive Programs
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